Snapchat es una aplicación móvil que permite a los usuarios enviar y recibir fotos y vídeos efímeros, que desaparecen poco después de haber sido publicados. Las fotos y vídeos que se toman con la aplicación se denominan snaps. La aplicación permite al remitente dibujar o insertar texto en lo que se envía y determinar durante cuántos segundos (de 1 a 10) el destinatario puede ver el archivo antes de que desaparezca del dispositivo del destinatario. Los mensajes sólo se pueden ver una vez y durante el período de visualización, el destinatario debe mantener contacto con la pantalla táctil del dispositivo o el archivo desaparece.
 
Snapchat Stories son recopilaciones de snaps que aparecen en orden cronológico. Se componen de una combinación de fotos, vídeos, gráficos e ilustraciones, como pegatinas. Cada compilación contiene instantáneas que un usuario ha publicado en su historia durante las últimas 24 horas. Cada snap aparece durante 24 horas y los amigos del usuario pueden verlas un número ilimitado de veces antes de que expiren.
 
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